TNCPE Names Tamera Fields Parsons President & CEO


Nashville, Tenn. - The Tennessee Center for Performance Excellence announced today that Tamera Fields Parsons has been named President and CEO.

Parsons succeeds Katie Rawls, who is retiring, effective June 1, after 14 years heading the non-profit group, which is widely recognized as the best state-wide quality performance organization in the United States.

Parsons comes to TNCPE from Ballad Health (formerly Mountain States Health Alliance) where she was most recently Vice President for Quality and Performance Improvement.

“I’m delighted to announce that Tamera Fields Parsons will become TNCPE’s third president and CEO in 25 years,” said Rodney Woods, chairman of the TNCPE board of directors and Vice President and Chief Clinical Engineer at BlueCross BlueShield of Tennessee. “Ms. Parsons has a wealth of leadership experience and is committed to maintaining the legacy of distinction prized by our organization. I look forward to her fresh insight and the vision she will bring to the TNCPE.”

Parsons will be overseeing TNCPE’s daily operations, continuing its mission to help organizations reach peak performance, making their communities better places to live and work.

Prior to serving as President and CEO, Parsons has held volunteer roles with both TNCPE and the national Baldrige Performance Excellence Program through her tenures on the Baldrige National Quality Award Board of Examiners, the TNCPE Board of Examiners, and the TNCPE Panel of Judges. In 2009, she received the first TNCPE Champion of Excellence Award for her dedication to helping drive performance excellence.

During her time at Mountain States Health Alliance, the healthcare system won the state’s top quality award a remarkable three times. She is an ASQ Certified Quality Manager, NAHQ Certified Professional in Healthcare Quality, and holds a BS degree from Tusculum College.

“I am grateful for my many years as a TNCPE volunteer examiner, trainer, and judge,” Parsons said. “I believe that with my volunteer experience, my professional development as a healthcare executive, and the close partnership with the TNCPE Board of Directors, Board of Examiners, Members, and Panel of Judges we will be able to ensure an excellent future for TNCPE.”


TNCPE's three Presidents at the 30th Anniversary Quest for Excellence Award Ceremony in Baltimore, MD. - (left to right) Marie Williams, Tamera Parsons, and Katie Rawls.

Rawls had joined TNCPE as president at CEO in 2004 after serving as vice-president for Economic Development at TVA.

“As I wrap up my tenure as CEO,” Rawls said, “I am incredibly proud of the time I have spent here and the difference this organization is making in the lives of individuals and organizations across Tennessee and now expanding throughout the Southeast. I am confident that Tamera will take this organization to new heights in the state and the region.”

Established in 1993 as a public-private partnership, the Tennessee Center for Performance Excellence strives to promote economic development and drive organizational excellence by helping companies and organizations grow more competitive in today’s global marketplace through affordable, in-depth assessments. A regional nonprofit, TNCPE is grounded in the Baldrige Excellence Framework—a holistic framework used by organizations across multiple industries to improve their performance and achieve sustainable results. More than 1,300 organizations have participated in and benefited from the TNCPE program. Five Tennessee businesses— Bristol Tennessee Essential Services, Caterpillar Financial Services Corporation, Pal’s Sudden Service, Eastman Chemical Company, and Federal Express—have received both the prestigious Baldrige National Quality Award and the TNCPE Excellence Award.

TNCPE is a 501(c)3 nonprofit organization.

PO Box 101310 Nashville, TN 37224. 615-532-4590.